@fruit_stickers is an Instagram shop that showcases the overlooked designs of the little stickers found on fruit.

The stickers themselves are timeless pieces of art, but unfortunately their canvas has an expiration date.

So we’re making it clear, even though fruit expires, the art lives on.

Fruit Stickers

We crafted out-of-home print ads inspired by the design of the fruit stickers themselves.

They’ll invite people on the street to stop and appreciate the design work while encouraging them to check out our shop.

The lives of fruit stickers have been tragic, they’re pieces of forgotten art.

So we crafted a digital world where they can live forever.

CW: Alec Reda

AD: Minh-Hanh Nguyen