Duck Plump is a lip gloss with a name that sends people's minds somewhere south of the face, so we built our Super Bowl debut around clearing that up — a spot about exactly where it goes, with men on the receiving end of the joke for once. The league that runs the Big Game didn't find it funny and banned it, which turned a sixty-second spot and our Tik Tok ads into a week of free press and put Duck Plump on everyone's lips.